Last updated: June 12, 2025

Welcome to African Buyers (“we”, “us”, or “our”). Your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or use our website https://africanbuyers.app (the “Service”). By accessing or using the Service, you agree to this Privacy Policy.

1. Information We Collect

When you interact with our Service—whether browsing listings, contacting an agent, or creating an account—we collect information that you provide directly and information automatically collected through your use of our website:

Personal Information You Provide: When you register, save favorites, or send inquiries, you may provide your name, email address, phone number, mailing address, profile photo, and any messages you send to agents. This information is used to create your account profile, respond to your questions, and personalize your experience.

Account & Team Data: If you are an agent or team member, we store your role, team affiliation, and account settings. This allows you to manage property listings, collaborate with teammates, and access your dashboard securely.

Property Interests & Activity: We track which properties you view, search criteria you apply, and articles or blog posts you read. This helps us recommend relevant listings and improve our search functionality.

Technical & Usage Data: Our servers automatically record information about your device, browser type, IP address, pages visited, referral URLs, and timestamps. We use cookies and similar technologies to track behavior and measure performance.

2. How We Use Your Information

We use the collected information for the following purposes:

Service Delivery: To provide, maintain, and improve property search, display listings, and facilitate communications between buyers and agents.

Account Management: To manage user authentication, profiles, preferences, and save your history and favorites.

Personalization: To tailor property recommendations, newsletters, and content based on your saved searches, viewed properties, and preferences.

Communication: To send you transactional emails (e.g., password resets, confirmation emails) and, if you opt in, promotional messages about new listings, special offers, and company news.

Analytics & Improvement: To analyze trends, usage patterns, and performance metrics, enabling us to optimize site functionality and user experience.

Security & Fraud Prevention: To detect suspicious activity, protect user accounts, and prevent fraud or other illegal activity.

3. Sharing Your Information

We do not sell your personal data. We may share your information under these circumstances:

With Agents & Teams: When you inquire about a property, we share your contact details with the associated agent or team so they can respond to your request.

Third-Party Service Providers: We engage trusted partners—such as hosting providers, payment processors, email delivery services, and analytics platforms—to support our operations. These providers are contractually obligated to safeguard your data.

Legal Compliance: If required by law, regulation, or legal process (e.g., court orders), we may disclose your information to government authorities or law enforcement.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner under the same Privacy Policy.

4. Cookies & Tracking Technologies

We use cookies, web beacons, and local storage to enhance site functionality, remember preferences, and provide personalized content. You can control or disable cookies in your browser settings; however, disabling certain cookies may limit your ability to use key features of our Service.

Essential Cookies: Required for basic site functionality, such as logging in or maintaining your session.

Performance & Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).

Marketing Cookies: Enable us to show relevant ads on our site and on third-party platforms.

5. Data Security

We implement industry-standard technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, and destruction, including:

• Encryption of data in transit using HTTPS/TLS.
• Secure password hashing (bcrypt) and multi-factor authentication for agents/admins.
• Regular vulnerability assessments and penetration testing.
• Access controls to restrict data to authorized personnel only.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access and obtain a copy of your personal data.
• Correct or update inaccurate information.
• Delete your account and personal data (subject to legal obligations to retain certain data).
• Object to or restrict processing of your data.
• Withdraw consent at any time for marketing communications.

To exercise these rights, please contact us at info@africanbuyers.app. We will respond within 30 days.

7. International Data Transfers

Our servers and service providers may be located in different countries. When we transfer your data internationally, we ensure appropriate safeguards such as standard contractual clauses or privacy frameworks to protect your information.

8. Children’s Privacy

Our Service is intended for users aged 13 and above. We do not knowingly collect data from children under 13. If you believe a child under 13 has provided us with personal data, please contact us and we will delete that information.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will post the updated date at the top, and when changes are significant, we may notify you via email or a site banner.

10. Contact Us

If you have questions or requests regarding this policy, you can reach us at:

Email: info@africanbuyers.app